Amazon PPC Manager

About the Role

We are looking for an analytical and detail-oriented Amazon PPC Manager to take complete ownership of advertising performance across our Amazon store. The successful candidate will be responsible for planning, launching, managing, and optimising Amazon advertising campaigns across multiple products and SKUs. The role requires a strong understanding of Amazon PPC, campaign structures, keyword strategy, bidding, profitability, and performance metrics such as ACOS, TACOS, ROAS, conversion rate, and advertising spend. This position is suitable for someone who can work independently, identify performance issues before they become costly, and make data-driven decisions rather than relying on assumptions. You will work closely with the store owner and internal team to improve advertising efficiency, sales growth, product visibility, and overall account profitability.

Responsibilities

• Plan, launch, manage, and optimize Amazon PPC campaigns across multiple SKUs.
• Manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns.
• Develop campaign structures based on product objectives, keyword intent, profitability, and lifecycle stage.
• Conduct keyword, competitor, and search-term research to identify new advertising opportunities.
• Monitor and optimize bids, placements, budgets, keywords, and targeting settings.
• Review search-term reports and add high-performing keywords to relevant campaigns.
• Identify irrelevant or unprofitable search terms and apply negative keyword targeting.
• Monitor key performance indicators, including ACOS, TACOS, ROAS, CPC, CTR, conversion rate, impressions, sales, and advertising spend.
• Detect and correct budget, bidding, targeting, attribution, and campaign configuration errors promptly.
• Prevent overspending by regularly reviewing daily budgets and campaign performance.
• Develop strategies for product launches, ranking campaigns, profitability improvement, and seasonal promotions.
• Analyse the relationship between organic sales, advertising sales, total sales, and advertising investment.
• Reconcile monthly advertising spend with Amazon Seller Central and financial reports.
• Prepare clear weekly and monthly performance reports with findings, recommendations, and action plans.
• Maintain accurate records of campaign changes, tests, results, and optimisation decisions.
• Coordinate with listing, design, inventory, and account management teams where required.
• Stay updated on Amazon advertising policies, new campaign features, platform changes, and industry best practices.

Requirements

• Minimum 2 years of hands-on experience managing Amazon Sponsored Ads.
• Demonstrable experience managing advertising campaigns for multiple products or SKUs.
• Strong understanding of Amazon Seller Central and Amazon Advertising Console.
• Good knowledge of campaign structures, keyword targeting, product targeting, bidding strategies, placements, and budget management.
• Strong understanding of ACOS, TACOS, ROAS, CPC, CTR, conversion rate, and profitability analysis.
• Advanced working knowledge of Microsoft Excel or Google Sheets.
• Ability to analyse large datasets and convert findings into practical optimisation actions.
• Strong attention to detail and the ability to identify errors before they affect account performance.
• Good written and verbal English communication skills.
• Ability to work independently, manage priorities, and meet reporting deadlines.
• Must be based in Lahore or able to commute to the office regularly.

Nice to Have

• Performance in this role will be evaluated based on:
• Improvement in ACOS and TACOS.
• Growth in profitable advertising sales.
• Reduction in wasted advertising spend.
• Campaign budget accuracy and control.
• Quality and consistency of weekly and monthly reporting.
• Timely identification and resolution of campaign issues.
• Improvement in keyword coverage, conversion rates, and organic sales contribution.
• Achievement of product-level profitability and growth targets.

Skills